In today's rapidly evolving technological landscape, organizations are increasingly leveraging artificial intelligence (AI) to gain a competitive edge. This trend is particularly pronounced in the realm of Customer Acquisition and Business Insights Strategies (CAIBS), where AI-powered solutions are transforming how businesses acquire new customers

Research methods form the backbone of any rigorous investigation. Whether you're a seasoned researcher or just commencing your academic journey, comprehending these methods is essential. This practical guide will provide you with the tools to navigate the world of research with confidence. From defining your research question to interpreting data,